How to Open a Boutique
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Retail Consulting


Our retail consulting packages are designed to offer various levels of service and pricing, to accomodate a broad range of client needs . Alternatively, if our prepackaged services don't quite match the specifics of your current business needs, we offer individual consulting services on an hourly basis, for retail owners and managers that require focused assistance in particular areas. Please contact us to discuss, and we will get back to you within one business day in most cases.

 

 

Retail Face Lift

This is our starter package, for retail owners and managers looking to get there feet wet with consulting
services. In this package, you will receive the following services:

 

  • Review your current (or proposed) retail store layout.
  • Provide suggestions for improvement in areas of product selection, merchandising presentation, and fixtures.
  • Provide concrete action steps to attract more customers and get them to buy, based on your market and foot traffic.
  • Bonus #1: We will provide you with one (1) professionally written press release1, posted at a major online press release distribution service (prleap.com) with distribution on Google News, Yahoo News, and thousands of media professionals online and off.
    Value: $82.00 USD
  • Bonus #2: Receive a free copy of our ebook, "How to Open Your Own Unique Boutique" plus all current additional bonuses as advertised.
    Value: $29.99 USD

1. Press releases are a very fast and cost effective means of getting your business noticed by industry professionals and experts. Often, your press release will be picked up by journalists, online or off, and expanded into a news story.  Whether a small write up or a full multi-page review of your business, these editorial stories are one of the most powerful forms of marketing you could possibly have, often more effective than expensive paid advertising.

 

And the best part is, these write ups are free! Even if your press release doesn't lead to a news story, it will get the word out to prospective shoppers browsing headlines at the major search engines, and if you have a website or online store, your site will get a boost in traffic and search engine rankings as a result of the links from the press release.

 

Total Package Price: $129


 

Retail Revive Package

This is the next tier of our consulting services. This package includes all of the services in the Retail Face Lift (above) in addition to the following:

 

  • Free Advertising and Editorials
    For this service, we draw upon our retail industry experience and contacts to provide you with customized recommendations and consultation on how to get featured in publications within your market specialization - for free. The format can vary, depending on your business concept and market. The goal is to get free placement in industry magazines, online or print, or both. Basically we expand on the concept of the press release, and take it one step further, working with you to get as many free editorials and/or advertisements as possible. We successfully and consistantly received industry write-ups for our own retail businesses, and we draw upon that experience to help you achieve the same.
    Value: $500-? USD
  • Bonus #1: We will provide you with  (3) professionally written press releases.
    As described above in the Retail Face Lift, except that with the Revive package, we provide a total of (3) press releases, custom tailored to your business, market, and current situation. We work with you to determine the best approach to take here. You may want to publish all 3 of the releases simultaneously to create as much industry buzz as possible. Alternatively, you may want to time the releases in succession, for example once per month, corresponding with pre-planned in store events, new product launches, or other activities.
    Value: $246 USD
  • Bonus #2: Receive a free copy of both the ebook and paperback formats of "How to Open Your Own Unique Boutique" plus all current additional bonuses as advertised. 
    Value: $35 USD

Total Package Price: $239

 

 

Ultimate Consulting Package

At this level, we provide all items included in the Retail Face Lift and Premium packages, in addition to the following:

  • Store Design and Merchandising
    Provides you with design services to optimize the layout and presentation of your storefront, fixture layout and floorplan, and merchandising displays. This includes electronic drawings, sketches, and images to provide a complete visual package to guide you in implementing our design and merchandising recommendations.
  • Marketing and Sales Coaching
    Here, we assist you in identifying, or further refining, your target market (if applicable.) From there, based on your current traffic, sales, and conversion data, we establish a baseline of your current sales and profit levels, along with realistic, realizable sales goals. This translates to helping you create a map, or blueprint, from which to work while you implement all of the other techniques included in this consulting package. This provides a concrete tool tool with which to actively engage you in the deliberate process of taking your retail business to the next level of profit and sales.
  • Sales Training
    We work with you to improve the sales process in your retail business. We break down sales into it's component steps (and yes, every sale that occurs is definable according to a defined series of steps.) From there, we help you to identify and recognize the potential barriers to closing a sale, so that you can overcome and remove those barriers - and sell more.

Total Package Price: $459

 

Retail Start-up Launch

This is the most comprehensive, complete retail consulting package available. It includes all services contained in the above packages, and much more.

 

In essence, we take you by the hand, and personally walk you step-by-step through the process of launching your retail start-up enterprise. This package is custom taylored  to meet the needs of your specific business requirements.

 

The information included in this package will be delivered in a variety of formats including phone conferences, email, and on-site consultation at your retail location (price includes one location visit per client. Additional visits, if neccessary, to be billed hourly. Contact us to discuss additional fees for travel to locations outside of continental U.S.)

 

The following is a partial list of included services, as applicable:

  • Concept Development and Refinement
  • Business Plan Development and Refinement
  • Retail Space Procurement
  • Retail Lease Negotiation
  • Start-UP Check List
  • "Dry Run" Opening Day Launch (Simulation.)
  • Support for Finding and Hiring Employees
  • Support for Employee Payroll Set-up
  • Support for Employee Payroll Taxes
  • Customized Marketing and PR

Total Package Price: $3479

 

Customized Retail Consulting Services

This service is available on an hourly basis, and is customized to suit the spefic needs of your retail business. This is perfect for retail owners and managers that need help focused on very specific aspects of their business, and have specific goals for areas of improvement. Please conact us with more information and your contact information. Once we have adequately discussed and assessed your needs, we will provide a customized proposal.

 

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How to Open a Boutique