Retail Merchandising and Display
In retail consulting, clients often ask us how to display products and marketing materials within the store to catch more customer attention. From our own experience, I can say that keeping your shelves moderately stocked, simple, and uncluttered, is really the best for a boutique setting. In other words, don’t over-stock items to make it look like the shelves are full to the gills.
The reason was that our products are unique and high-end. It only made sense to merchandise in a way that reinforces this image i.e. unique, high-end, and essentially, rare. The whole concept behind a boutique is that the products you sell are quality and not quantity and there is a uniqueness to them. ( If you were a walmart or a drug store this would not work. 
Another reason to merchandise this way is that subconciously, there is an implication that with only a few items on the shelf, this product is selling fast, and may soon be unavailable (i.e. creates urgency in the customer.)
For example, when merchandising fragrances, bath and body products, we always have marketing or press related displays that go along with the product. If you get press kits from your vendor (you should) and it has been in magazines like Oprah, In style or Lucky then I would suggest that you display that PR piece next to the product.
As an example, many people are always looking for Oprah’s favorite products. My point is that the more press or marketing you have to back up the line, the more customers trust the brand. Just make sure to display these articles in a frame next to the product. If you own a jewelery store or clothing boutique, press kits are key to catching customers attention. In our ebook we go into detail about what kind of vendors you want to work with and how to ask for support from them to help promote their line in your boutique or store.