Marketing/PR

Marketing your new boutique is so important especially the first 6 months of your launch.  This is the time to get “new buzz” in the community to let everyone know that you are a new boutique that offers a unique and customer service oriented experience. 

Make sure to account for marketing and advertising dollars into your budget for your start-up.  Many people will feel more curious or comfortable shopping at your location after having seen your boutique in a magazine or a newspaper write up.  There are many ways to get free press releases and ads also.  In our ebook and when we do retail consulting we go in depth on how to go about getting free press. 

At the beginning of our opening, we hardly paid for press releases at all.  But we received many articles throughout newspapers in our community.  This saved us a lot of dollars too.  The press realeases actually work much better than ads in some cases.  This is because consumers like to see editors write about a particular brand or a store rather than trusting an ad. It comes off less biased and with more credibility than a paid advertising.  I think people feel more comfortable when an endorsement comes from other people.  It works like “word of mouth” which is the best advertising of all and free !!!!!:)

We received so many clients from reading an article about us in the local newspaper.  Once, I actually got a 2 page article about our store with a colorful picture of our store in a very highly distributed magazine “944″ (very popular in southern California for completely free.) We almost could not believe it!  It was a beautiful article and I didn’t spend a dime… ( Just a few well-spent minutes of my time ) :)  Also something to consider;  a paid ad with that magazine would have costed $7000 and it would only be 1/4 of the page. 

Like I mentioned there are many ways to get editors of magazines and newspapers to work with (and for) you to get the word out about your new enterprise. If you would like more information, or would like us to work with you to get exposure, please use our contact form to send us an email.

Have a great Memorail day weekend! Ciao